Chanel "The One That I Want"
Targeting - Luxury perfume enthusiasts, fashion-conscious individuals.
Core Theme of the Campaign -
Blends high fashion and emotion, creating a captivating narrative.
About the
Campaign -
Features Gisele Bündchen in a romantic and alluring Chanel No. 5 perfume advertisement.
Formula applied by the Campaign to elicit customer action -
Elevates Chanel No. 5's iconic status and timeless allure.
Business Title
A Look at
the Campaign
"The One That I Want" is a marketing campaign by Chanel, the renowned French luxury fashion and beauty brand. This campaign, launched in 2014, was primarily associated with Chanel No. 5, one of the brand's iconic fragrances. Here's an explanation of the "The One That I Want" campaign:
1. Fragrance Promotion: "The One That I Want" campaign was created to promote Chanel No. 5, one of the world's most famous and enduring fragrances. Chanel No. 5 is known for its classic and timeless appeal.
2. Short Film: The campaign included a short film directed by Baz Luhrmann, the director of films like "Moulin Rouge!" and "The Great Gatsby." The film featured Gisele Bündchen, who is a prominent supermodel and actress.
3. Narrative and Storytelling: The short film tells a narrative that revolves around the theme of love and longing. It follows Gisele Bündchen's character as she navigates her career and personal life, emphasizing the idea that Chanel No. 5 is "the one that I want."
4. Iconic Perfume: Chanel No. 5 has been worn by iconic figures and has a storied history. The campaign sought to convey the enduring allure and desirability of the fragrance.
5. Elegance and Luxury: The campaign embodies the elegance and luxury that are synonymous with Chanel. It positions Chanel No. 5 as a fragrance of choice for individuals who appreciate sophistication and style.
6. Music: The film features a reimagined version of the song "You're the One That I Want" from the musical "Grease," performed by Lo-Fang, adding a touch of nostalgia and familiarity to the campaign.
7. Multi-Platform: "The One That I Want" campaign was not limited to the short film but extended to print ads, digital marketing, and social media, ensuring a wide reach and engagement.
8. Brand Legacy: Chanel No. 5 is an essential part of Chanel's brand legacy and history. The campaign aimed to reinforce and revitalize its image for contemporary audiences.
9. Emotional Connection: By focusing on themes of love, desire, and choice, the campaign aimed to create an emotional connection with consumers and make Chanel No. 5 a fragrance that resonated on a personal level.
In summary, "The One That I Want" is a Chanel campaign that aimed to revitalize and promote Chanel No. 5, one of the most iconic fragrances in the world. It used a short film directed by Baz Luhrmann, storytelling, and emotional resonance to convey the timeless allure and luxury associated with the Chanel brand and its signature fragrance.
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BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
Products
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Plans
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
Perusals
Products